About Us

Waist beads by Nora creates beautiful handmade waist beads for women of all shapes and sizes, helping women fall in love with their bodies all over again. We honour the history of waist beads while repositioning them as bold, everyday accessories. Our mission is to empower women to express their confidence, femininity and individuality through waist beads, evoking boldness, intention and celebration into every piece.

Self-Love

Our goal is to inspire self-love as you adorn yourself in our beautiful waist beads. Every piece & Event is purposeful. We believe waist jewelry should celebrate you and serve you, offering both beauty and function in every detail. Our pieces are little love notes to your body.

Inclusivity

We believe Comfort and confidence are for everyone. We make products with intention welcoming all bodies into our space. Our community is global, inclusive, and  unique. Whether it’s your first waist bead or your fifth, we make space for every shade, every story, every shape. We celebrate heritage while rewriting how waist beads show up in today’s world which is visible, proudly, and with style.

Community

We create community through creation and body positivity. Our brand fosters connection, balance, and belonging: bringing women together. We’re building a community, not just a customer base. Through events, content, and community touchpoints, we’re creating a space where women can connect, create, and celebrate who they are.